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Fotograf: Gabriele Merolli
Fotograf: Gabriele Merolli

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A journey through time – from the “Götheborg of Sweden” in Barcelona to today’s modern, sustainable host city

Swedish tapas – with a taste of 18th century spices and a whiff of good old ship’s tar. During the IBTM world fair in Barcelona, the Gothenburg Convention Bureau and the Swedish Exhibition & Congress Centre presented their city, past and present. All on board the world’s largest ocean-going wooden sailing ship, the Götheborg of Sweden.

The port city of Gothenburg on the west coast of Sweden is today a host city offering a wide range of opportunities for organisers of international congresses and meetings, with sustainability and digitalisation as two of its unique selling points.

– Gothenburg is at the top of sustainable destinations according to the Global Destination Sustainability Index (GDSI). Over the years, the city has transformed into a hotspot for knowledge and innovation. And, of course, for meetings and events with world-class venues located right in the city centre, says Annika Hallman, Director of the Gothenburg Convention Bureau.

Next year, Gothenburg celebrates its foundation 400 years ago and a breath-taking history. Thirty visitors to IBTM World 2022 in Barcelona were invited to an exclusive historical journey from past to present on board the Götheborg of Sweden. The ship is a replica of the Swedish East India Company sailing vessel that sank off the Gothenburg harbour entrance on its return from China in 1745 and is currently berthed in Barcelona.

Malin Erlandsson, Director of Congress & Events, went on to talk about the story of The Swedish Exhibition & Congress Centre, one of Europe’s largest integrated meeting venues with a unique city-centre location in Gothenburg. The story of collaboration, offering a meeting place to show innovations and goods to international visitors that started over 100 years ago, in 1918.

Today the venue offers 60 conference rooms and meeting rooms for any number of participants from a handful to tens of thousands, 41,000 m2 of exhibition space, 1,200 first-class hotel rooms and suites and five popular bars and restaurants.

- The Swedish Exhibition & Congress Centre and Gothia Towers is located in the heart of the events area in Gothenburg, where a major expansion is now taking place. Internationally, the events area is extremely popular, with our unique facility offering sustainable meetings, all under one roof, as well as entertainment and business within a radius of just a few hundred metres, says Malin Erlandsson, Director of Congress & Events, The Swedish Exhibition & Congress Centre and Gothia Towers.

The historical journey “Gothenburg from Past to Present” aboard the Götheborg of Sweden ended with visitors being served specially made Swedish tapas, flavoured with spices used in the 18thcentury when the original ship, the Götheborg, sailed the high seas. The much-appreciated and historically-based menu was composed by Fredrik Andersson, Culinary Executive Chef at The Swedish Exhibition & Congress Centre and Gothia Towers.

For more information, please contact:

Malin Erlandsson, Director of Congress & Events, The Swedish Exhibition & Congress Centre
malin.erlandsson@svenskamassan.se
Mobile: +46,733 81 81 53

Annika Hallman, Director of the Gothenburg Convention Bureau
annika.hallman@goteborg.com
Mobile: +46,702 81 81 02

About The Swedish Exhibition & Congress Centre and Gothia Towers
The Swedish Exhibition & Congress Centre and Gothia Towers together form one of Europe’s largest fully integrated city-centre meeting venues. Every year, more than two million visitors from around the world choose to meet, dine and stay, developing business, products or ideas here. The Swedish Exhibition & Congress Centre and Gothia Towers offers everything from hotels, shops, theatre, spa and restaurants to exhibition halls and various types of meeting venues. All part of the same complex and with city life right on your doorstep.
Read more at https://en.svenskamassan.se/explore-us/meetings/congress/#about-congress

About the Götheborg of Sweden
The Götheborg of Sweden is the world’s largest active, ocean-going, wooden sailing ship and a unique replica of an 18thcentury Swedish East India Company ship that sank outside of Gothenburg in 1745. Today, the ship is used as a platform to promote trade. Starting 8 June 2022, the Götheborg has been on a great expedition to Asia, lasting for two years. The end destination is Shanghai in September 2023.
Read more at https://www.gotheborg.se/

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Svenska Mässan Gothia Towers är en av Europas största integrerade mötesplatser med ett unikt cityläge i centrala Göteborg. Svenska Mässan Gothia Towers arrangerar och driver mässor, möten, hotell, restauranger, spa och en showarena. Varje år välkomnas drygt två miljoner besökare till mötesplatsen. Svenska Mässan Gothia Towers ägs av en privat, oberoende stiftelse, Svenska Mässan Stiftelse, som varje år genererar drygt 3,3 miljarder kronor i turistekonomiska effekter.

The Swedish Exhibition & Congress Centre Group is one of Europe’s largest fully integrated meeting placeswith a unique city-centre location. The Group creates and hosts exhibitions, events, hotels, restaurants, spaand a theatre – everything under one roof. Around 2 million people are annually welcomed to the meetingplace. The Swedish Exhibition & Congress Centre Group is owned by a private, independent foundation;The Swedish Exhibition & Congress Centre Foundation, that generates over 3,3 billion SEK in tourism industryrevenue yearly.

Presskontakt

Malin Erlandsson

Malin Erlandsson

Director Congress & Events 031-750 88 00